Mobile
Product Design
Введение
Platform:
Luv Cotton
Role:
Product Designer
Length:
1 month
Location:
Remote
Industry:
B2C SaaS
Instruments:
Figma
The Goal
Think through the user journey and design the app for the users that will be satisfying to use
The Opportunity
Participate in creating a conceptually new app and make ultra-luxury lingerie accessible to everyone.
Why?
0
Results
Caring for Time Without Sacrificing Quality
Try out the renting prototype below
1
Research
By the time I joined the project, the LuvCotton team had already conducted a round of quantitative and qualitative research among users and identified their desires, goals, and concerns. The main areas of interest for the team were:
1
The target audience of the app and its characteristics
2
People's bedding habits in general, and those of the target audience
3
Postamat related questions
Target Audience
Among the more than 140 people who took the survey, two distinct categories were identified that most frequently showed interest in the bedding rental service.
IT Guys
25 - 40 years old, remote work, busy schedule, high sallary, high use of delivery services
Appt Renters
25-40 years old, high sallary, lots of work trips and moving
Sleep Habbits
Studying sleeping habits revealed several important patterns that influenced the app's design.
1 Week
Average bedding cycle length
During Chores
Time to change the bedding
Comfort
Most importnat characteristic of bedsheets when buying new pair
Research Results
We confirmed the hypothesis that lockers would be the primary method for bedding rental.
We identified our target audience, as well as their characteristics, priorities, desires, goals, and concerns.
We finalized aspects of the business plan such as price, rental duration, registration requirements, and others.С
Postamat
Given the locker-based rental format, the LuvCotton team wanted to gather feedback from users about them.
Prefer Over People
Most are familiar with lockers and prefer them over live attendants.
68%
(99/135)
2
Concept Generation
We created a persona for our ideal user. He is a ~30-year-old IT professional with a heavy workload, a good salary, high trust in services, and a willingness to try them. We decided not to focus on frequent movers, as the lockers will initially be placed in several dozen residential complexes in Moscow, where lobby access is restricted to residents only.
Anatoly
Maximov
"Why would I ever go to the store if I can order it online?"
📌
Goals
👍 Own a startup
👍Enjoy free time with friends or playing games online
👍 To not overwork
👍Simplify life as much as possible
👍To have a financial security
😡
Fustrations
👎 Borders between work life and personal life are flimsy
👎Sometimes so busy there isn't enough time to throw out garbage
👎 Sometimes forgets about the most basic things
👎 In terms of bedsheets, not sure where to buy or how to shop for it properly
✨
Demographics
🚀
Age: 30 years old
🚀
Sallary: 250,000+ RUB a month
🚀
Family: Girlfriend
🚀
Work: Senior Dev
🚀
Subscriptions: High
🎉
History
I created a User Journey to visualize how Anatoly, our ideal user, potentially goes through the process of wanting to buy new bed linens, in order to understand the highest and lowest emotional points of his journey. This visualization helped us optimize the user path and improve it by removing negative aspects and adding positive ones.
As a person with a tight schedule, I want a service that frees me from hours of searching for and buying expensive bed linens, as well as taking care of them, so that I have more free time.
My next step was to create and refine user flows, taking into account our findings and conclusions from the research phase.
Breadboarding v1
Breadboarding v2
User Flow - New User
3
Prototype and Iterations
My team and I went through numerous variations and color palettes
In the end, we chose one of the options, and after making a few adjustments, we created this:
A dynamic webGL animation (sped up)
made in Unicorn.Studio
Prototype
Main functions
4
Design Decisions
The app is currently under active development, the parcel lockers are being assembled at the factory, and the pilot launch is scheduled for the end of 2025.
Postamats in public places
Delivery and bed making services
Product line expansion with other goods being sold
50 Postamats
Are in plans to be placed around moscow by end of the first year
Read about my other case studies: