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Results
Try out the renting flow prototype below
1
Research
By the time I joined the project, the Luv Cotton team had already conducted a round of quantitative and qualitative research among users and identified their desires, goals, and concerns. The main areas of interest for the team were:
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Target audience
Among the 140+ people who took the survey, two distinct categories were identified that most frequently showed interest in the bedding rental service.
IT guys
25 - 40 years old, remote work, busy schedule, high sallary
Appt renters
25-40 years old, high sallary, lots of work trips and moving
Sleep habbits
Studying sleeping habits revealed several important patterns that influenced the app's design.
1 week
Average bedding cycle length
Chores
Time to change the bedding
Comfort
Most importnat characteristic of bedsheets
Research results
We confirmed the hypothesis that lockers would be the primary method for bedding rental.
We identified our target audience, as well as their characteristics, priorities, desires, goals, and concerns.
We finalized aspects of the business plan such as price, rental duration, registration requirements, and others.С
Vending machines
Given the locker-based rental format, the LuvCotton team wanted to gather feedback from users about them.
Prefer over people
Most are familiar with lockers and prefer them over live attendants.
68%
(99/135)
2
Concept generation
We created a persona for our ideal user. He is a ~30-year-old IT professional with a heavy workload, a good salary, high trust in services, and a willingness to try them. We decided not to focus on frequent movers, as the vending machines will initially be placed in several dozen residential complexes in Moscow, where lobby access is restricted to residents only.
Anatoly
Maximov
"Why would I ever go to the store if I can order it online?"
📌
Goals
👍 Own a startup
👍Enjoy free time with friends or playing games online
👍 To not overwork
👍Simplify life as much as possible
👍To have a financial security
😡
Pain Points
👎 Borders between work life and personal life are flimsy
👎Sometimes so busy there isn't enough time to throw out garbage
👎 Sometimes forgets about the most basic things
👎 In terms of bedsheets, not sure where to buy or how to shop for it properly
✨
Demographics
🚀
Age: 30 years old
🚀
Sallary: 250,000+ RUB a month
🚀
Family: Girlfriend
🚀
Work: Senior Dev
🚀
Subscriptions: High
🎉
History
Like any other typical IT guy, Anatoly likes to make his life easier with various services, subscriptions, and technologies. He orders food delivery, has cleaners do the cleaning, the trash is taken out with the Musoroff subscription, but he still makes his own bed...
I created a User Journey to visualize how Anatoly, our ideal user, potentially goes through the process of wanting to buy new bed sheets, in order to understand highest and lowest emotional points of his journey. This process helped us optimize the user path and improve it by removing negative aspects and adding positive ones.
As a person with a tight schedule, I want a service that frees me from hours of searching for and buying expensive bedsheet and taking care of them, so that I have more free time.
My next step was to create and refine user flows, taking into account our findings and conclusions from the research phase.
Breadboarding v1
Breadboarding v2
3
Prototype and iterations
My team and I went through numerous variations and color palettes
In the end, we chose one of the options, and after making a few adjustments, we created this:
A dynamic webGL animation (sped up)
made in Unicorn.Studio
Prototype
Main functionality
4
Design decisions
The app is currently under active development, the parcel lockers are being assembled at the factory, and the pilot launch is scheduled for the end of 2025.
CSAT
4.9
Average CSAT
More services
New products
User Excitement
79%
Said they will definitely try it
User errors
0.3
User errors per session
Needed help
2%
Sessions required assistance
