B2B
Saas
FoodTech
Smart Service Starts Here
Введение
Platform:
Gr8Tables
Role:
Product Designer
Length:
3 months
Location:
Toronto, Canada
Industry:
B2B SaaS FoodTech
Instruments:
Figma, Phase
The Goal
Understand why businesses are rejecting the current version of the app and redesign it into a convenient and effective product.
The Opportunity
Create a conceptually new product that enhances the user experience for both restaurant guests and staff.
Why?
Gr8Tables is an app that launched at the start of the COVID-19 pandemic, when digital menus and QR codes were more relevant than ever. The main idea was to fully digitize the guest experience and simplify the work of waitstaff.
0
Results
1
Research
By the time I took on this project, the Gr8Tables platform had been launched and was being sold to restaurants, but unfortunately, no one was willing to pay for it, despite the COVID-related requirements for restaurants. Unfortunately, the designer who worked on the development did not conduct any research or study the nuances of waitstaff work, and as a result, the app was inconvenient for them and sometimes even slowed down their work, rather than speeding it up.
My task was to conduct research and redesign the app in the shortest time possible so that we could capitalize on this opportunity and be the first to capture the market.
Problems, that were facing us:
1
Most of the server features were inadequate and were impeeding their workflow
2
Redesign had to be done swiftly before competition appears
3
No existing research
The first thing I did was conduct surveys and interviews with our waitstaff. Fortunately, at that time, I was working as a cook in a restaurant on weekends, so I was able to quickly survey a large number of staff.
Surveys
40 people
80%
Order status- hardest part of the job
62.5%
table-specific notifications feed would be useful
57.5%
Closing the bill takes the most time
45%
Socializing with guests influences the tips the most
Interviews
12 people
"How do servers work"
The waiters keep track of the table information in chronological order and try to approach each table at least once every 10 minutes.
"How to simplify their job?"
Help track table, order, and guest status
Most Problematic Screens
Global Notifications Feed
100%
Guest Screen
95%
Table Screen
77.5%
Navigation
72.2%
Audits Result
1.
Informational Architechture can be simplified
2.
Too many fucntions are hidden behind extra elements or clicks
3.
Icons and buttons are mostly too small to comfortably click on in times where servers got full seating and lots of actions got to be performed fast
2
Concept Generation
Bellow are some parts of the audit:
Research has shown that waiters are dissatisfied with the current Information Architecture. The guest list, as well as the separate screen for the news feed, were inconvenient and took up too much time. I optimized the IA to more clearly reflect the categories that are important to the waiters:
Tables (table status)
Kitchen (order status)
Bar (drink status)
3
Прототип И Доработка
4
Итоги Дизайн Решений
The Future Of Restaurants
The redesign of Gr8Tables was successful! Restaurants have started actively adopting our platform for use at their locations. Usability tests with waiters showed positive results, better than the previous version: the number of waiter errors decreased, average tips increased, the rating went up, and the average order delivery time decreased.
Allergy profiles for guests
Bill splitting
By 0.5 Stars
Grew the average restaurant score (out of 5) after introduction of Gr8Tables
By 30%
The tips increased on average
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